In a traditional marketing group, companies use marketing efforts to generate leads for the sales team who in turn upload the leads to their CRM system. Once uploaded, the sales team begin their ‘cold calling’; one of the marketing process of approaching prospective customers or clients via telephone or in person in an attempt to sell product and/or services. The next step is for the sales team to begin the 'qualifying' procedure, where they determine whether leads have the potential to become a prospect customer or client. This is procedure helps companies create a target marketing campaign which is usually achieved through several readily available inbound marketing tools such as SEO, PPC, Social Media, Content Marketing, and more.