December 07, 2011 at 05:11 PM
Why Sales Representatives Need to Know Social Media Sales Strategies
B2B businesses are beginning to “see the light” in regards to social media. They know it’s no longer a fad but mainstream in today’s society. Sales representatives within these businesses must acquire social media sales strategies to stay ahead of the game as well as secure their employment. Better yet, sales reps should become the go-to people for everything related to social media sales for their businesses. Upper management will appreciate this skill set and knowledge.
November 25, 2011 at 02:42 PM
Most people might be a little put off by the title of this blog post - predictable means boring right? Wrong. When it comes to building a successful sales strategy through social media, being predictable is definitely one trait your business must achieve.
November 25, 2011 at 02:18 PM
As your teachers likely always told you, no two people are made alike. In the same way, no two sales representatives are made alike. While one may be raking in hundreds of thousands of dollars a year, another may be living from paycheque to paycheque. Thus, what is it that separates people in this industry? Are external factors to blame for poor performance, or is the salesperson responsible for his/her failures? In reality, it may be a mixture of both. However, regardless of negative environmental forces, the skilled salesperson will always be triumphant. This is why it is important that all incumbents work on the top two sales skills any sales representative should have; ability to qualify fast and ability to reach decision makers.
November 23, 2011 at 03:11 PM
All too often B2B companies get hot and bothered about social media when first starting out, then their plan fizzles out like a summer romance. All their dreams and promises to write fade away - and only stale social media accounts remain. This is one of the biggest mistakes businesses make when starting out in the social media realm. They forget the underlying concept of social media; to build genuine relationships with clients, potential clients and referral sources. Building these relationships takes time, consistency and persistence. You have to be in it for the long haul to see real results.
November 22, 2011 at 07:13 PM
In the world of making sales pitches, rapport is often a factor which is overlooked. By definition, rapport is when two people feel alike because they are “in sync” or on the “same wavelength”. Things like body language, tone of voice, as well as common interests all play a role in building rapport. For the sales representative, he/she may do everything right in the sales pitch, but without proper rapport building; the prospect will never get a positive gut feeling about the salesperson. When dealing with strangers, everyone knows from personal experience that gut feelings play a big role in first impressions.
November 22, 2011 at 06:53 PM
In today’s sales environment, the social media revolution is challenging old perceptions and giving a powerful competitive advantage to sales organizations whom are early adopters. Contrary to common intuition, sales representatives that are gaining the most are not necessarily those with Facebook and Twitter accounts. Alternatively, it is those who understand how to utilize their online social networks in order to grow their sales. New applications like that offered by www.realsociable.com filter noise from social media and provide insights which sales representatives can use to acquire customers – challenging the need for cold calling like never before.
November 21, 2011 at 05:02 PM
Sales Representatives are likely the highest and lowest paid people in the workforce. That is, two sales representatives working for the same company could be making a drastically different income. Some Sales Representatives work on pure commission while others have a base salary and commission is an added bonus. Either way, the challenge is the same. If the Sales Representative wants to make a six figure salary, he/she must do everything in their power to learn how to increase sales. It could mean the difference between scraping dollars to cover bills or owning a high end property in an upscale part of town and driving a BMW.
November 21, 2011 at 01:41 PM
Google’s new social network Google+ recently launched business pages and we think they are an excellent tool for building relationships with your clients, potential clients and referral sources online. In this post we’ll discuss Google+ basics, Google+ pages and how to use them for building relationships.
November 14, 2011 at 12:24 PM
There are literally millions of conversations taking place across the Internet via social media at this very moment. You can bet your clients, potential clients and referral sources are included as well. Social listening allows B2B businesses to gain valuable insight such as what is being said about their brand and business online and to collect information about what their audience wants and needs. The information gained is called social intelligence.
November 09, 2011 at 01:20 PM
Taking an online conversation offline with your target B2B company online should be one of your businesses main goals when using social media for lead generation and client acquisition. In this post we’ll assume your B2B is a social media rockstar and is using social media on a regular basis including Twitter, Facebook, LinkedIn and blogging
November 07, 2011 at 07:22 PM
The number one reason business to business companies fail when using social media for lead generation and business development is the inability to filter the social media noise and focus on what's important - engagement and authentic interaction. This article discusses how businesses can find the "golden nuggets" in the vast realm we call the Internet.
October 24, 2011 at 10:24 AM
More and more businesses are strategically leveraging social media for B2B marketing and sales. It’s no longer acceptable to discount its effectiveness for lead generation, competitive intelligence and most importantly increasing the bottom line. There are many ways a business can leverage social media platforms such as Facebook, Twitter and LinkedIn. We will discuss three in this article.
October 21, 2011 at 12:52 PM
Business to business companies are using social media platforms such as Twitter, Facebook, and LinkedIn to build and strengthen relationships with prospects and current clients. What was once called a passing trend has become mainstream in today’s society
September 15, 2011 at 12:57 PM
In a traditional marketing group, companies use marketing efforts to generate leads for the sales team who in turn upload the leads to their CRM system. Once uploaded, the sales team begin their ‘cold calling’; one of the marketing process of approaching prospective customers or clients via telephone or in person in an attempt to sell product and/or services. The next step is for the sales team to begin the 'qualifying' procedure, where they determine whether leads have the potential to become a prospect customer or client. This is procedure helps companies create a target marketing campaign which is usually achieved through several readily available inbound marketing tools such as SEO, PPC, Social Media, Content Marketing, and more.
August 30, 2011 at 02:50 PM
This past week saw 32 of Canada's brightest students participate in Impact Apprentice in Toronto.
Impact Apprentice, created with Donald Trump's popular Apprentice in mind, is a hands-on competition in which Canada’s top post-secondary level students compete in various real-life business challenges allowing them to demonstrate their entrepreneurship strength by applying their leadership, teamwork, management and marketing abilities. Last, but not least, there were $10,000 in PRIZES up for grab!
August 23, 2011 at 10:46 AM
realSociable is on a mission - How a simple aha moment turns to a Billion dollar industry
Yes, you heard right, “realSociable is on a mission”. We are determined to break into the ‘aha’ moment into the fastest growing industry. realSociable offers a time saving resource/tool that help companies transform social noise into high-value actionable insights without additional effort or time commitment for the purpose of customer retention and acquisition.
August 18, 2011 at 11:41 AM
Here is a quick review of an equation I commonly use to illustrate how your role affects your company’s strategy and tactics. It’s based on my experience of aligning efforts with goals, within my company and other initiatives in my career.
August 08, 2011 at 01:30 PM
You determine your own success and how you choose to measure it. Failure is not a word in my vocabulary; there is only learning, detours and milestones. I really appreciate the opportunity to voice my thoughts on a journey that seems to have many peaks and valleys but all trend towards developing into a new someone I was unfamiliar with before...
July 07, 2011 at 07:01 PM
Why the enterprise needs to acquire social intelligence - An overview of how some enterprises who are adopting social media are being inefficient
Social networks have revolutionized the workforce and the way staffs communicate and collaborate with their customers. However, its not enough for companies to just to have a presence on Twitter and Facebook without having a...